Hippie Hacker Hustler seed fund

The success formula

1. 01

   Hippie

   Holds the company and product vision.

2. 02

   Hacker

   Builds the product. Owns the tech.

3. 03

   Hustler

   Gets it in front of customers and finds out what they will actually pay for.

What we look for

• Team

  How strong the founding team is, what they have already proven, and whether the hippie, hacker and hustler skills are covered between them.

• Traction

  Real progress on validating the proposition — pilots, customers, revenue. Traction says more than a thousand words.

• Revenue model

  How the company makes money, or plans to, and whether it can hold a healthy gross margin as that model scales.

• Growth model

  Which channels the company grows through, and whether that route is realistic and scalable.

• Market

  The size and structure of the market, who else is in it, why now — and how sharply the problem and the customer are defined.

The team

We founded United Wardrobe in 2014 and sold it to Vinted in 2020. Now we are helping the new generation of founders scale!

Sjuul Berden

Hippie

The hippie and former CEO of United Wardrobe, followed by six years across product roles at Vinted. Sjuul is also an investor in several startups and has served on multiple advisory boards.

Thijs Slijkhuis

Hacker

Started as the hands-on hacker at United Wardrobe and grew into the CTO role. After the Vinted acquisition, Thijs Slijkhuis held a range of leadership and hands-on engineering positions at Vinted.

Thijs Verheul

Hustler

As the hustler at United Wardrobe, Thijs Verheul built experience across marketing channels and in setting up marketing teams. He shares that playbook through his book "Voor hoeveel heb je het verkocht?"

How we decide

Five steps, no investment committee.

1. 01

   You send a deck

   One of us reads every submission and checks it against the fund's scope.

2. 02

   First call

   We go deeper on team, traction, business model, growth channel and market.

3. 03

   Second call

   We name the two or three riskiest assumptions and dig into them with you.

4. 04

   Terms & DD

   We agree terms and run due diligence.

5. 05

   Invested

   The money lands and the work starts.